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Tools to Create Content that Converts
Content marketing is fast becoming a standard in the digital world. It has become extremely important to create, curate and cultivate quality content for a brand or an organisation to have a...
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Bridging Digital Transformation
Digital commerce reached $1 trillion last year, and digital revenue is expected to increase by more than 80% by 2020. This fact alone is just one of the many clues as to why CEOs are stressing the...
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Designing Effective (and happy!) Customer Touchpoints
Think about the memories you cherish. I’ll bet more than half are happy ones. And I’ll place another bet that your actual association with that happiness is more about the anticipation rather than the...
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Don’t Leave Retention Marketing Behind
With as much emphasis as companies put on the customer lifecycle, it can be a complex and convoluted process. This is because companies are confused about which department is responsible for which...
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How Hands-On (or Off) Should Customer Lifecycle Management Be?
If your company is like most, the answer to whether it should be hands-on or hands-off with customer lifecycle management is: much more hands-on than it is now. No, your customers aren’t toddlers in...
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The Content Marketing Thief
The process of uncovering the target audience is the key to selecting the right marketing channels and employing tools for shaping promotional messages. Content marketing has transformed the digital...
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The Marketing Jobs Technology will Replace in 10 Years
If Artificial Intelligence is taking over the world, it’s going to take some jobs with it, including a myriad of marketing jobs. Economist W. Brain Arthur estimates the developing technology will...
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A Day in the Life of Mobile Marketing
The average person checks his phone 46 times a day, and depending on age that number could be even higher. But look at it this way: That’s not just 46 times checking email, text messaging, monitoring...
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9 Tips for Storytelling Success on Social Media
Do you remember that as a kid you would never sleep without listening to the little stories that your mom and granny would tell you? Years have passed, and we tell those stories to our kids now. That’s...
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Visual Marketing: Creating Engaging Content
Many of you have probably heard the phrase “Content is King”, however true, the way content is perceived by your valued audiences is continuously changing. Creating engaging content will allow...
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Personalization 101 for Dummies
“Insanity is doing the same thing over and over again and expecting different results.” Says Einstein. Well, if he is right, then most of content marketers today are insane. Why? Let us guide you...
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Easy B2C Personalization Tactics for Marketers
I bet as a B2C marketer, you have been seeing articles about successful B2C personalization tactics pop-up everywhere. For good reason, personalization is one of the hottest marketing trend of 2016....
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Personalizing Each Touchpoint of Mobile Customer Journey
The customer journey is not a straight line; in fact, it looks more like a bumblebee’s flight path.To reach your users in the mobile moment, think of the customer journey as a lifecycle defined by...
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Don’t Leave Retention Marketing Behind
With as much emphasis as companies put on the customer lifecycle, it can be a complex and convoluted process. This is because companies are confused about which department is responsible for which...
View ArticleClik here to view.
How Hands-On (or Off) Should Customer Lifecycle Management Be?
If your company is like most, the answer to whether it should be hands-on or hands-off with customer lifecycle management is: much more hands-on than it is now. No, your customers aren’t toddlers in...
View ArticleClik here to view.
The Content Marketing Thief
The process of uncovering the target audience is the key to selecting the right marketing channels and employing tools for shaping promotional messages. Content marketing has transformed the digital...
View ArticleClik here to view.
The Marketing Jobs Technology will Replace in 10 Years
If Artificial Intelligence is taking over the world, it’s going to take some jobs with it, including a myriad of marketing jobs. Economist W. Brain Arthur estimates the developing technology will...
View ArticleClik here to view.
A Day in the Life of Mobile Marketing
The average person checks his phone 46 times a day, and depending on age that number could be even higher. But look at it this way: That’s not just 46 times checking email, text messaging, monitoring...
View ArticleClik here to view.
9 Tips for Storytelling Success on Social Media
Do you remember that as a kid you would never sleep without listening to the little stories that your mom and granny would tell you? Years have passed, and we tell those stories to our kids now. That’s...
View ArticleClik here to view.
Visual Marketing: Creating Engaging Content
Many of you have probably heard the phrase “Content is King”, however true, the way content is perceived by your valued audiences is continuously changing. Creating engaging content will allow...
View Article