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10 Things Every CMO Wished Their Staff Understood About Content Marketing
If you could click your heels three times and magically drill the 10 universal truths of content marketing into your team, what would they be? You know, the top tier takeaways that deliver the...
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7 Deadly Sins of Content Marketing
Trust us on this: You don’t want to be the brand that’s tarred and feathered in the public square of content marketing. No one wants a scarlet letter in the form of lost opportunity and market share....
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To Personalize the Content, Personalize the Language
In content marketing, it’s all about the drive-by. A measly 16 percent of people actually read what you write in its entirety. And that’s why you should obsess over every word. Seems counterintuitive,...
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Marketing to the Emotions in Your Customer’s Heads
Disney Pixar’s Inside Out so eloquently personified the five main human emotions in its story about growing up. The movie can teach marketers about emotional marketing: how joy, sadness, anger, fear...
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Luxury Content Marketing
Do you ever wonder what’s behind the velvet rope of content marketing? How do some brands make the cut while others are turned away at the door? Celebrity status in content marketing is all about...
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A Case for Visual Content Marketing
It’s not easy being a content marketer. Readers’ fight or flight response to content is downright depressing. Really, how effective can you be in a world of 8-second attention spans? Not very … unless...
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Content that Sells: Curate and Convert
Today, there’s so much web content out there that we’re at the point of suffocation. The internet is continuing to grow at a fast rate and content is keeping up with this rat-race. As content marketers...
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Smart Content: How New Technologies Personalize Experiences
If customers could say one thing to your company, it would be this: They’re fed up with your generic, one-size-fits-all content. In fact, they’re leaving your website and they’re not coming back. Seem...
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Content Marketing: It’s Not Just for Marketers Anymore
Sorry Mad Men fans, the Don Draper marketing style of overlaying catchy slogans on sexy images that convinced customers to buy cigarettes or toaster ovens is gonzo. While words and visuals are still...
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The Limitations of Content Marketing
If you’re skeptical of the campaign promises of content marketing companies, you’re not alone. A 478% increase in brand engagement? A 734% higher social click-through rate?! Really? To be honest, these...
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Managing the Content Pipeline with the Right Dose of Guest Bloggers
So you’ve built a successful blog for your brand. You’ve defined your target audience, delivered insightful posts on a regular basis, and devoted the necessary hours to make your voice heard in a...
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How Content Marketing Drives e-Commerce Sales
The times when manufacturing a first-class product was enough to grasp attention of a target audience are behind us. It is all because of the Internet. Now having a great product is only one feature in...
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Mobile Marketing: A Chance to be Relevant
Toys are fun things to have. And surely (or hopefully), you got to play with them as a kid. If not, you can always budget for some now, given the newfound freedoms and insights of adulthood… OK,...
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Pushing Through the Sales Pipeline
So you’ve got your super sexy website. It’s top-of-the-line Web 2.0, certified to work in every browser, responsive to cell phones and tablets. It pops up one of those obligatory annoying little boxes...
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Mobile Journey Done Right
So you have a mobile presence, and all is well on Planet Earth. The sun is shining, rabbits are hopping and skipping through hayfields, and qualified leads will drop right out of the sky any second....
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Expected Social Media Trends in 2016
As social media are making hell lot of challenges nowadays, what trends are you looking for in 2016? Everybody anticipates that specific platforms will present certain overhauls, however, it’s...
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When Content Hurts the Sales Process
Imagine this. You have an awesome content pipeline. You’re sure that your content will garner attention from prospects and increase social shares in your niche. Not to mention, it’ll get your new leads...
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Is Facebook Canvas Enough for Mobile Marketers?
Everyone has scrolled through Facebook on a smartphone and seen, in the “Most Recent” feed, an ad for a brand, website or product. Ad integration has simply become a part of the mobile social...
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Synchronize Your Mobile Touchpoints
Most companies still don’t provide a seamless, streamlined digital experience to their customers – great mobile touchpoints – and if you’re one of them, you’re playing a losing game. It’s an...
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10 Effective Ways Enterprise Apps Can Boost Mobile Engagement
Enterprises are increasingly focusing on having their own branded apps as part of their mobile engagement campaigns. Obviously, a whole new array of technologies helped immensely making them grab the...
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