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Personalization 101 for Dummies

“Insanity is doing the same thing over and over again and expecting different results.” Says Einstein. Well, if he is right, then most of content marketers today are insane. Why? Let us guide you...

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Easy B2C Personalization Tactics for Marketers

I bet as a B2C marketer, you have been seeing articles about successful B2C personalization tactics pop-up everywhere. For good reason, personalization is one of the hottest marketing trend of 2016....

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Personalizing Each Touchpoint of Mobile Customer Journey

The customer journey is not a straight line; in fact, it looks more like a bumblebee’s flight path.To reach your users in the mobile moment, think of the customer journey as a lifecycle defined by...

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Mobile Marketing: A Chance to be Relevant

The post Mobile Marketing: A Chance to be Relevant appeared first on roojoom.

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Mobile Journey Done Right

The post Mobile Journey Done Right appeared first on roojoom.

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When Content Hurts the Sales Process

The post When Content Hurts the Sales Process appeared first on roojoom.

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Synchronize Your Mobile Touchpoints

The post Synchronize Your Mobile Touchpoints appeared first on roojoom.

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Bridging Digital Transformation

The post Bridging Digital Transformation appeared first on roojoom.

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Designing Effective (and happy!) Customer Touchpoints

The post Designing Effective (and happy!) Customer Touchpoints appeared first on roojoom.

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Don’t Leave Retention Marketing Behind

The post Don’t Leave Retention Marketing Behind appeared first on roojoom.

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A Day in the Life of Mobile Marketing

The post A Day in the Life of Mobile Marketing appeared first on roojoom.

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Personalizing Each Touchpoint of Mobile Customer Journey

The post Personalizing Each Touchpoint of Mobile Customer Journey appeared first on roojoom.

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Customer Retention and AI: Focus on WHAT you want to achieve, let AI carry...

The post Customer Retention and AI: Focus on WHAT you want to achieve, let AI carry out the HOW – a paradigm shift in customer engagement | Part 2 appeared first on roojoom.

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Hiring the right AI for your customer service organization

The biggest challenge today that service providers have to face when looking at their digital and assisted customer service operations is creating “resolution capable” service channels that will not...

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